Say "you're easy to love" with flowers.
Abigail Spencer founded County Line Florals in homage to her father – five-time US Champion and legendary surfer, Yancy Spencer III – who died suddenly of a heart attack while surfing County Line at the Malibu/Ventura border on Valentine's Day, 2011. Each floral offering delivers his parting words to Abigail: “you're easy to love."
The bespoke installation & custom event offerings are hyper personalized, and the designer-crafted bouquets evoke the essence of that which inspires Spencer: be it a woman in her life, a place, an art piece, an idea. Using flowers as a means of storytelling, County Line Florals sets out to change the way people think about flowers. No longer a special occasion splurge: fresh flowers can be an everyday luxury that reminds us to take care of ourselves, each other, and the earth.
County Line Florals spreads joy and connection in a time dominated by social distancing. Offering a membership with once and twice-a-month offerings in a no-waste, contactless, “milkmaid” delivery model as well as a mobile flower truck, aptly named “Betty” (surf slang for a beautiful woman), which can pop in to safe, distanced gatherings.
THE COUNTY LINE SONG
"Flowers In My Teeth"
Our floral story. Featuring the original song, “Flowers In My Teeth,” written and performed by our founder Abigail Spencer.
"The company that made flower deliveries cool again."
– Forbes
– Forbes
